Tork champions facility performance and user experience at Interclean Amsterdam 2026
01.03.2026
Tork, an Essity brand, will spotlight its latest hygiene solutions at Interclean Amsterdam 2026, focusing on helping businesses enhance performance through higher user satisfaction, improved cleaning efficiency and innovative approaches to sustainability.
“Supporting our customers is at the heart of what we do. In a rapidly evolving world, businesses are expected to be more efficient, uphold hygiene standards, and act responsibly toward the environment. The need for dependable, sustainable and inclusive hygiene solutions has never been greater. That’s why Tork is committed to delivering smart and sustainable hygiene solutions so industry professionals can create welcoming spaces for as many people as possible, helping to achieve better business outcomes,” says Anna Königson Koopmans, Marketing Director, Segments for Essity’s professional hygiene business.
Washrooms continue to be a particular challenge for facilities. Surveying 11,500 people across 11 countries, Tork research revealed that there are high expectations for hygiene and cleanliness in the washrooms (74% expect moderate or high levels of hygiene), yet only 20% of washrooms deliver on those expectations1. Simultaneously, 52% of people take action after a poor washroom experience, from submitting a complaint, to limiting how much they eat or drink, to not returning to the facility1. These findings make it clear: businesses risk losing repeat customers, suffering from negative online reviews, and seeing customers limit their spend. For facility managers, this presents an opportunity to reevaluate the role of washrooms – not just as operational necessities, but as strategic assets that can elevate the user experience and drive business results.
Tork Hygiene for All nominated for the Amsterdam Innovation Award
In the “Sustainability & Environment” category, the Tork programme to raise awareness and advocate for Inclusive Hygiene in Public Washrooms was nominated, recognising its efforts to address the daily hygiene needs for all.
Smart, sustainable and inclusive hygiene for the washroom and beyond
At the Tork stand 10.101 during Interclean 2026, visitors can explore hygiene solutions designed to meet the evolving needs of today’s facilities, from the washroom and beyond, including:
- Tork PeakServe® Automatic: The highest capacity paper towel dispenser on the market helps staff save time and deliver a superior user experience with one efficient system, featuring long-lasting batteries and towels that are served in under 1 second.
- Tork PaperCircle®: The world’s first paper hand towel recycling service, supporting circularity and reducing environmental impact.
- Inclusive hygiene in public washrooms: Tork is leading a global initiative to enable public spaces to become more welcoming, equitable and functional for all, while improving business performance in those venues. Discover resources and best practices to identify and address washroom barriers to meet the hygiene needs of as many people as possible.
- Tork Focus4 Sustainability: A Tork platform delivering holistic information, tools and training to make sustainability easier.
Tork unveils interactive installation with Tork Xperience
At Interclean 2026, Tork will debut the Tork Xperience™, which delivers the Tork brand story through an engaging and interactive virtual interface: a transparent OLED touch screen. This is a first-of-its-kind application in the professional hygiene industry. All elements in the Tork Xperience are animated motion graphics or 3D visuals, displayed on a large, transparent, high-contrast screen to create an eye-catching, crowd-drawing experience. The interactive journey is designed to transform complex concepts into practical, actionable insights – including the hidden opportunity of inclusive hygiene, the imperative for more sustainable washrooms and efficiency for cleaning staff.
Tork experts share industry-leading insights
Tork leaders and subject matter experts will participate in several key sessions at Interclean 2026:
- Sustainability Stage: Inclusive Hygiene in public washrooms: Creating better user experiences that improve business performance Tuesday 14 April 15.00 – 15.50 PM
- Digitalisation Stage: Smart washrooms made easy with Tork Wednesday 15 April 13.00 – 13.50 PM
For more information visit: www.torkglobal.com/gb/en/about/press-and-news/interclean
Foot note
1 Tork Insight Survey 2025, conducted in US, UK, Germany, France, Mexico, Canada, Australia, Spain, Sweden, Netherlands and Poland among 11,500 people from the general public and 1,000 cleaning staff.